Case studySame high-ticket offer. About the same traffic. A brand new funnel and ad campaign, built from zero with no shortcuts. Pull up a chair, here's the whole story, screenshots and all.
Hit play. Dillon tells it better than we do.
Dillon Kivo. Media strategist, bestselling author, and the founder of PersonalBranding.com.
Over the past decade, his team has helped names like Ice Cube, Andy Frisella, Jim Kwik and Bedros Keuilian build media presence in publications people actually read.
When your business sells authority, your brand can't look average. For Dillon, the funnel is the first proof a buyer ever sees.
Dillon Kivo
Founder, PersonalBranding.com
Dillon had a proven high-ticket offer and paid traffic already running. What he didn’t have was a funnel that matched the offer. His page was booking about 5 calls for every 100 visitors. Our job: build the whole thing from the ground up, and run the ads that feed it.
The one rule we set
No shortcuts. On anything.
A funnel is a chain, and it breaks at its weakest link. So every link got the full treatment: the words, the design, the build, the tracking and the ads. Honestly, that's the whole secret.
01Copy
Before writing a single word, we asked Dillon for his winners: the angles, ads and pages that had already made him money. Proven ground, not guesses.
Then we wrote two versions of the landing page, two confirmation pages and three ad concepts. So from day one, we'd be testing, not hoping.
02Design
Most funnels pick one. They look expensive and don't sell, or they sell and look cheap. Dillon sells credibility, so his couldn't afford either.
So every section got a job. The headline qualifies. The logos prove. The objections get answered before they're asked. And the call to action is there every time the reader is ready.
03The reaction
A Friday night in May. One message, one link to the designs. A little over an hour later, this came back.
We'll take that. Then we got straight back to work.
Dillon Kivo
Hey Dillon, how's everything bro?
The first look of the funnel is ready:
figma.com/design/••••••/Dillon-Kivo
20:47
04Build
Inside GoHighLevel, in three steps: landing page, calendar page, confirmation page.
The confirmation page matters more than people think. It tells every booked lead exactly what happens next, so they show up to the call ready.
Screenshots only go so far. Click around the real thing.
This is the actual funnel, running live. Scroll it on the phone, then open the full desktop version and see how it holds up on a big screen.
The live funnel is one step away.
Your name and email. That's it.
Two 30-day windows, straight out of GoHighLevel: the page Dillon was running before, and the new funnel. Same offer. Here's what changed.
94
booked calls in 30 days. Up from 44.
Traffic went up 10%.
Booked calls went up 114%.
That gap is the work. Similar traffic, a much better chance that each visitor books.
Out of every 100 people who landed on the page…
| Metric | Before (15 Apr to 15 May 2026) | After (9 Jun to 9 Jul 2026) | Change |
|---|---|---|---|
| Unique visitors | 830 | 917 | +10% |
| Booked calls | 44 | 94 | +114% |
| Conversion rate | 5.3% | 10.3% | 1.9x |
Unedited, from Dillon's GoHighLevel account. Circled: unique visitors on the landing page and opt-ins on the booking step.
Wait.
We didn't just build the funnel.
We ran the ads that feed it, too.
A funnel can only convert the traffic you send it. So we wrote every ad to open the exact conversation the landing page finishes.
Same promise. Same proof. Same voice. By the time someone clicks, they already know why they're there. Marketers call it message match. Most people skip it.
Tap any of them to watch, or open it full screen.
Dillon’s past winners told us which angles his buyers respond to. We built on them instead of guessing.
When you sell trust, the design is part of the proof. A page that looks the part earns the click.
Message match means the people who click arrive halfway to booking already.
Copy, design, build, tracking, ads. Cut a corner on one and the whole chain leaks right there.
Tell us what you sell and where your funnel leaks. We'll tell you exactly what we'd build, and whether it's worth building at all.
A short application first, so we only take calls we can genuinely help with.