Demand Generation

Published by dengineproblem in agents-monorepo

Review recommended60 installs

What this skill does

Эксперт demand generation. Используй для стратегий генерации спроса, lead scoring, кампаний и funnel optimization.

Add Demand Generation to your agent

Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.

Install with a prompt

Paste this into a compatible coding agent:

add this skill "demand-generation" from https://github.com/dengineproblem/agents-monorepo

Install with the CLI

Run this command in a controlled environment after reviewing the repository:

npx skills add https://github.com/dengineproblem/agents-monorepo --skill demand-generation

Skill instructions

Demand Generation Expert

Strategic expertise in generating and optimizing B2B pipeline.

Core Competencies

Campaign Strategy

Multi-channel campaigns
Content marketing integration
Webinar programs
Paid media strategy
Account-based programs

Lead Management

Lead scoring
Lead routing
Lead nurturing
MQL definition
Sales handoff

Optimization

Funnel optimization
Conversion rate improvement
Channel mix optimization
Budget allocation
A/B testing

Demand Gen Funnel

Stages

Traffic → Leads → MQLs → SQLs → Opportunities → Revenue

Conversion Benchmarks

Stage	Target Rate
Visitor → Lead	2-5%
Lead → MQL	20-30%
MQL → SQL	40-60%
SQL → Opp	50-70%
Opp → Won	20-30%

Campaign Types

Content-Based

Ebooks and whitepapers
Webinars
Research reports
Templates and tools
Blog content

Event-Based

Virtual events
In-person events
Roadshows
Executive dinners

Paid Campaigns

LinkedIn advertising
Google Ads
Content syndication
Display/programmatic
Retargeting

Lead Scoring Model

Behavior	Points
Website visit	+1
Blog view	+2
Content download	+10
Pricing page view	+15
Demo request	+50
Event registration	+20

Demographic	Points
ICP company	+20
Target title	+15
Target industry	+10
Company size fit	+10

MQL Threshold: 50 points

Budget Allocation

Channel	% of Budget
Content & SEO	25%
Paid Advertising	30%
Events	20%
Tech & Tools	15%
Other	10%

Files included

SKILL.md