LinkedIn ads where the budget actually sits
The most expensive clicks in paid media, and the only place you can target by job title, company size and seniority with any accuracy. For B2B and high-ticket, that trade is often worth making.
Typical turnaround: Live in 14 to 21 days including offer design and page build.
Expensive clicks are only a problem if they are the wrong clicks.
Most LinkedIn accounts fail on arithmetic. A click costs several times what it costs elsewhere, so anything less than tight targeting, a strong offer and a page that converts turns into an expensive way to generate unqualified leads. The channel is unforgiving rather than bad.
- 01Targeting is set to an industry and a country, which is barely targeting at all.
- 02The offer asks for a sales call from someone who has never heard of you.
- 03Lead gen forms capture volume that sales cannot qualify.
- 04The same creative has been running for months to a small audience.
- 05Nothing is fed back to the CRM, so nobody knows which titles actually close.
- 06Budget is spread so thin across audiences that none of them ever learn.
Everything the outcome actually requires.
No line items you have to chase a second vendor for. If it is needed to make this work, it is in the build.
Audience architecture
Job titles, seniority, company size, industry and matched account lists, built so each audience is large enough to learn and tight enough to qualify.
Offer design for cold B2B
A first ask proportionate to the relationship. Cold traffic to a sales call is where most LinkedIn budget dies.
Creative and copy
Written for a professional feed and produced in variants, because the audiences are small and fatigue arrives fast.
Lead forms and landing pages
Native lead gen forms where speed matters, landing pages where qualification matters, and a clear reason for each choice.
CRM and pipeline tracking
Conversions passed back with values so you can see which titles and companies actually turn into revenue.
Retargeting and nurture
Sequenced follow-up for an audience that is small, expensive and worth staying in front of.
The path from kickoff to live.
Define who is worth the click
The ideal buyer, by title and company profile, before anything is spent finding out.
Design the offer
Something a cold professional will actually trade an identity for, sized to the relationship.
Launch tight
A small number of audiences with enough budget each to exit the learning phase.
Feed back and refine
Closed revenue mapped to titles and accounts, then targeting narrowed toward what closed.
This is built for you if:
- You sell B2B or high-ticket to a definable job title.
- Deal size justifies a click cost several times Meta.
- You know which companies you want and cannot reach them elsewhere.
- You have a sales process that can work a smaller, better list.
We work inside your stack.
No forced migration. If you do want to move, that is its own service and we have run it more than thirty times.
Before you book.
Tell us what you sell. We will tell you what is costing you conversions.
A short call, a real diagnosis, and a scope with a date on it. No pitch deck.