Video edited for retention, not for the highlight reel
VSLs, testimonials, short form and ad video. Scripted on buyer psychology and cut against the drop-off graph, because a beautiful video nobody finishes sells nothing.
Typical turnaround: 7 to 16 days depending on scripting and footage volume.
The video looks great and nobody watches past ninety seconds.
Most video for offers is judged on production value, which is the wrong metric. What matters is where the retention graph falls off and whether the offer arrives before it does. That is an editing and scripting problem far more often than a camera problem.
- 01The hook takes thirty seconds to arrive, and most of the audience does not.
- 02The offer is stated after the point where retention has already collapsed.
- 03It was edited for a landscape player and most views are on a phone.
- 04There are no captions, and a large share of views are muted.
- 05Testimonials run five minutes when the usable proof is forty seconds.
- 06Nobody has looked at the retention graph, so every edit is an opinion.
Everything the outcome actually requires.
No line items you have to chase a second vendor for. If it is needed to make this work, it is in the build.
VSL script
Written on buyer psychology with the hook, the mechanism, the proof and the offer sequenced for how attention actually decays.
VSL edit
Paced against retention, with pattern interrupts, on-screen support, captions and the offer arriving while people are still watching.
Testimonial production
Question sets that get usable answers, then cut to the forty seconds that actually prove something.
Short form and ad video
Vertical cuts, hook variants and testable batches built for the platform they run on.
Motion and on-screen assets
Lower thirds, callouts, data visuals and animated proof that hold attention where the talking head cannot.
Built into the funnel
Player, page, tracking and the offer reveal timed together, because a VSL outside a funnel is just a video.
The path from kickoff to live.
- 01
Script and structure
The argument is written first. If the script is wrong, no edit rescues it.
- 02
Produce or work with your footage
We direct what needs shooting and work with what you already have. Most clients have more usable footage than they think.
- 03
Edit and test
First cut, retention review, then a revised cut against what the graph showed.
- 04
Deploy and optimize
Placed in the funnel with tracking, then iterated on real watch data rather than on taste.
“FunnelSlayer built me a complete sales funnel, sales pages, opt-in pages, VSL video editing, three ebooks and a stunning website, plus social media content for my ads.”More client proof
This is built for you if:
- You are running a VSL and the drop-off is early.
- You have client footage sitting unused because nobody cut it.
- You need ad video in testable batches, not one hero film.
- You want the video built into the funnel, not handed over as a file.
We work inside your stack.
No forced migration. If you do want to move, that is its own service and we have run it more than thirty times.
Before you book.
Tell us what you sell. We will tell you what is costing you conversions.
A short call, a real diagnosis, and a scope with a date on it. No pitch deck.