Google ads for buyers who are already looking
Search captures demand that exists. That makes it the highest-intent traffic you can buy, and the easiest to waste, because the wrong keyword spends fastest when the intent looks close enough.
Typical turnaround: Audit and rebuild in 10 to 14 days, then an ongoing weekly cadence.
High intent is easy to buy and easy to waste.
Search is the one channel where the buyer arrives already knowing what they want. Almost every underperforming account we see is losing money on the same three things: broad match spending on adjacent intent, a landing page that does not answer the query, and conversion tracking that counts the wrong event.
- 01Broad match is spending on searches that will never buy.
- 02Every ad group points at the same generic homepage.
- 03Conversion tracking fires on a page view, so the reported cost per conversion is fiction.
- 04Performance Max is running unsupervised and cannibalising branded search.
- 05Negative keyword lists have not been touched in months.
- 06Nobody has looked at the actual search terms report.
Everything the outcome actually requires.
No line items you have to chase a second vendor for. If it is needed to make this work, it is in the build.
Intent and keyword research
What your buyers actually search, split by where they are in the decision, with the adjacent intent explicitly excluded.
Account rebuild
Campaign and ad group structure that keeps match types honest and makes the search terms report readable.
Ad copy and extensions
Written per ad group against the query, with the extensions and assets that earn the real estate.
Landing pages per intent
The page answers the search that produced the click. We build these, so the answer is not "send it to the homepage".
Conversion tracking that counts
Real conversion actions with values, offline imports from the CRM, and smart bidding fed on revenue rather than form fills.
Negatives and hygiene
Ongoing search term review, negative lists and budget reallocation as an operating cadence, not a quarterly clean-up.
The path from kickoff to live.
Audit
Search terms, structure, tracking and landing pages. This is usually where most of the recoverable spend is found.
Rebuild structure and tracking
Fix the measurement first, then the account, because smart bidding trained on bad conversions stays bad.
Match pages to intent
Landing pages built per intent cluster so the click has somewhere relevant to land.
Run the cadence
Weekly search term review, negatives, bid and budget moves, and new ad tests against what is converting.
This is built for you if:
- People are actively searching for what you sell.
- You are spending on search and cannot see what is working.
- Your ads point at a homepage rather than an answer.
- You want tracking that reports revenue, not form fills.
We work inside your stack.
No forced migration. If you do want to move, that is its own service and we have run it more than thirty times.
Before you book.
Tell us what you sell. We will tell you what is costing you conversions.
A short call, a real diagnosis, and a scope with a date on it. No pitch deck.