Meta ads measured on close rate, not cost per lead
Cheap leads make an ad account look healthy while the calendar fills with people who cannot buy. We buy traffic against the number at the end of the funnel, and we build the funnel too.
Typical turnaround: Live in 21 days from kickoff once accounts, assets and access are in.
The account looks fine. The calendar is full of the wrong people.
Optimizing for cost per lead selects for people who will give you an email, which is not the same population as people who will pay you. The account improves, the sales team gets worse conversations, and nobody can point at the moment it went wrong because the reported metric kept going up.
- 01Lead cost is down and revenue is flat, or down.
- 02Show-up rate on booked calls is a coin flip.
- 03Creative is fatigued and there is nothing queued to replace it.
- 04Tracking broke after an iOS update and nobody rebuilt it.
- 05The media buyer has never seen the landing page they are sending traffic to.
- 06Nobody can say which angle produced the last three closed deals.
Everything the outcome actually requires.
No line items you have to chase a second vendor for. If it is needed to make this work, it is in the build.
Account structure
Campaigns built around offers and angles rather than around whatever the last agency left behind, with naming that makes results readable.
Qualification in the funnel
Forms, applications and questions that filter before the calendar does, so sales time goes to people who can buy.
Creative pipeline
A rolling batch of statics, hooks and video variants, because creative fatigue is the constraint on every scaling account.
Landing pages that match
We build the page too. An ad optimized against a page nobody owns is half a service.
Server-side tracking
Conversions API, offline conversion imports and CRM values fed back, so the algorithm optimizes on revenue rather than on form fills.
Reporting on real numbers
Spend against booked calls, show-ups, closes and revenue. Not a screenshot of the ads manager.
The path from kickoff to live.
Audit and instrument
We look at the account, the funnel and the tracking. Most engagements start by fixing measurement, because everything after depends on it.
Rebuild the path
Landing page, qualification and follow-up wired so that a click has somewhere good to land.
Launch a testing plan
Angles and hooks tested deliberately, with enough budget per variant that the result means something.
Scale what closes
Budget moves toward the angles producing revenue, and the creative pipeline keeps feeding the winners.
“They truly understand how to position an offer and build systems that convert, not just look good.”More client proof
This is built for you if:
- You are spending $5,000 or more a month on Meta.
- Lead cost looks fine and revenue does not.
- You have a sales team that can handle fifteen calls a week.
- You want the funnel and the traffic run by the same team.
We work inside your stack.
No forced migration. If you do want to move, that is its own service and we have run it more than thirty times.
Before you book.
Tell us what you sell. We will tell you what is costing you conversions.
A short call, a real diagnosis, and a scope with a date on it. No pitch deck.