Faion Ppc Manager
Published by faionfaion in faion-network
What this skill does
PPC advertising: Google, Meta campaigns, optimization, reporting.
Add Faion Ppc Manager to your agent
Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.
Install with a prompt
Paste this into a compatible coding agent:
add this skill "faion-ppc-manager" from https://github.com/faionfaion/faion-networkInstall with the CLI
Run this command in a controlled environment after reviewing the repository:
npx skills add https://github.com/faionfaion/faion-network --skill faion-ppc-managerSkill instructions
Entry point:
/faion-net— invoke this skill for automatic routing to the appropriate domain.
PPC Manager Skill (Claude)
Overview
This skill orchestrates PPC campaigns. It is used by the faion-ads-agent to manage budgets, targeting, ad creatives, and performance analysis for platforms like Google Ads and Meta Ads.
Context Discovery
Auto-Investigation
Check these project signals to understand PPC context:
| Signal | Location | What to Look For |
|---|---|---|
| Ad accounts | Google Ads, Meta Business Suite | Active campaigns, budget, performance metrics |
| Conversion tracking | Analytics, tag manager | Pixel setup, conversion events, attribution |
| Landing pages | Website, ad destinations | Landing page quality, conversion optimization |
| Campaign docs | .aidocs/, docs/ads/ | Campaign structure, targeting strategy, creative briefs |
| Budget | Financial docs, campaign settings | Total ad spend, budget allocation, CAC targets |
| Keywords | Google Ads, keyword research | Target keywords, match types, search terms |
| Audiences | Meta Ads, Google Ads | Custom audiences, lookalikes, retargeting segments |
Discovery Questions
question: "Which ad platform is your priority?"
header: "Ad Platform"
multiSelect: false
options:
- label: "Google Ads"
description: "Search, Display, Shopping, Performance Max campaigns"
- label: "Meta Ads (Facebook/Instagram)"
description: "Image, Video, Carousel ads with custom audiences"
- label: "LinkedIn Ads"
description: "B2B advertising, professional targeting"
- label: "Multi-platform"
description: "Cross-platform strategy, budget optimization, attribution"
question: "What's your PPC maturity level?"
header: "PPC Maturity"
multiSelect: false
options:
- label: "Starting new campaigns"
description: "Campaign setup, conversion tracking, initial testing"
- label: "Have running campaigns"
description: "Optimization, A/B testing, budget allocation"
- label: "Scaling campaigns"
description: "Advanced bidding, retargeting, automation"
- label: "Multi-platform expert"
description: "Attribution modeling, cross-platform optimization, scaling"
question: "What's your primary PPC goal?"
header: "PPC Goal"
multiSelect: false
options:
- label: "Generate leads"
description: "Lead gen campaigns, form fills, conversion optimization"
- label: "Drive sales"
description: "E-commerce campaigns, ROAS optimization, shopping ads"
- label: "Build awareness"
description: "Display campaigns, video ads, reach optimization"
- label: "Retarget users"
description: "Retargeting campaigns, abandoned cart, sequential messaging"
Decision Tree
Quick Reference
| If you need... | Use | File |
|---|---|---|
| Google Ads | ||
| Campaign setup (Search, Display, Shopping, PMax) | Google campaign setup | ads-google-campaign-setup.md |
| Keyword research, match types | Keyword research | ads-google-keywords.md |
| RSA, ad extensions | Google creative | ads-google-creative.md |
| CTR, CPC, ROAS metrics | Google reporting | ads-google-reporting.md |
| Meta Ads | ||
| FB/IG campaign setup | Meta campaign setup | ads-meta-campaign-setup.md |
| Custom/Lookalike audiences | Meta targeting | ads-meta-targeting.md |
| Image, Video, Carousel formats | Meta creative | ads-meta-creative.md |
| CPM, CPA analysis | Meta reporting | ads-meta-reporting.md |
| B2B/Social | ||
| LinkedIn campaigns | LinkedIn ads | ads-linkedin-ads.md |
| Twitter campaigns | Twitter ads | ads-twitter-ads.md |
| Cross-Platform | ||
| Pixel/tag setup | Conversion tracking | ads-conversion-tracking.md |
| Last click, data-driven models | Attribution models | ads-attribution-models.md |
| Ad testing | A/B testing | ads-ab-testing-ads.md |
| Website visitors, cart abandoners | Retargeting | ads-retargeting.md |
| CBO, bid strategies | Budget optimization | ads-budget-optimization.md |
| GA4, Meta Business Suite | Analytics setup | ads-analytics-setup.md |
Common Workflows
New Campaign: conversion-tracking → campaign-setup → creative → ab-testing → reporting Optimization: reporting → budget-optimization → ab-testing → retargeting
Methodologies
- google-ads-basics.md: Google Ads authentication, account structure, campaign management
- google-ads-optimization.md: Bidding strategies, conversion tracking, GA4 integration
- google-ads-reporting.md: Reporting, automation, error handling, best practices
- facebook-ads.md: Managing Facebook advertising campaigns.
- instagram-ads.md: Managing Instagram advertising campaigns.
- meta-audience-targeting.md: Audience targeting for Facebook & Instagram.
- Files related to ad creatives, targeting, reporting (
ads-*.md). - growth-paid-acquisition.md: Strategies for growth through paid channels.
Files included
- CLAUDE.md
- SKILL.md
- ads-ab-testing-ads/README.md
- ads-ab-testing-ads/checklist.md
- ads-ab-testing-ads/examples.md
- ads-ab-testing-ads/llm-prompts.md
- ads-ab-testing-ads/templates.md
- ads-analytics-setup/README.md
- ads-analytics-setup/checklist.md
- ads-analytics-setup/examples.md
- ads-analytics-setup/llm-prompts.md
- ads-analytics-setup/templates.md
- ads-attribution-models/README.md
- ads-attribution-models/checklist.md
- ads-attribution-models/examples.md
- ads-attribution-models/llm-prompts.md
- ads-attribution-models/templates.md
- ads-budget-optimization/README.md
- ads-budget-optimization/checklist.md
- ads-budget-optimization/examples.md
- ads-budget-optimization/llm-prompts.md
- ads-budget-optimization/templates.md
- ads-conversion-tracking/README.md
- ads-conversion-tracking/checklist.md
- ads-conversion-tracking/examples.md
- ads-conversion-tracking/llm-prompts.md
- ads-conversion-tracking/templates.md
- ads-google-campaign-setup/README.md
- ads-google-campaign-setup/checklist.md
- ads-google-campaign-setup/examples.md
- ads-google-campaign-setup/llm-prompts.md
- ads-google-campaign-setup/templates.md
- ads-google-creative/README.md
- ads-google-creative/checklist.md
- ads-google-creative/examples.md
- ads-google-creative/llm-prompts.md
- ads-google-creative/templates.md
- ads-google-keywords/README.md
- ads-google-keywords/checklist.md
- ads-google-keywords/examples.md
- ads-google-keywords/llm-prompts.md
- ads-google-keywords/templates.md
- ads-google-reporting/README.md
- ads-google-reporting/checklist.md
- ads-google-reporting/examples.md
- ads-google-reporting/llm-prompts.md
- ads-google-reporting/templates.md
- ads-linkedin-ads/README.md
- ads-linkedin-ads/checklist.md
- ads-linkedin-ads/examples.md
- ads-linkedin-ads/llm-prompts.md
- ads-linkedin-ads/templates.md
- ads-meta-campaign-setup/README.md
- ads-meta-campaign-setup/checklist.md
- ads-meta-campaign-setup/examples.md
- ads-meta-campaign-setup/llm-prompts.md
- ads-meta-campaign-setup/templates.md
- ads-meta-creative/README.md
- ads-meta-creative/checklist.md
- ads-meta-creative/examples.md
- ads-meta-creative/llm-prompts.md
- ads-meta-creative/templates.md
- ads-meta-reporting/README.md
- ads-meta-reporting/checklist.md
- ads-meta-reporting/examples.md
- ads-meta-reporting/llm-prompts.md
- ads-meta-reporting/templates.md
- ads-meta-targeting/README.md
- ads-meta-targeting/checklist.md
- ads-meta-targeting/examples.md
- ads-meta-targeting/llm-prompts.md
- ads-meta-targeting/templates.md
- ads-retargeting/README.md
- ads-retargeting/checklist.md
- ads-retargeting/examples.md
- ads-retargeting/llm-prompts.md
- ads-retargeting/templates.md
- ads-twitter-ads/README.md
- ads-twitter-ads/checklist.md
- ads-twitter-ads/examples.md
- ads-twitter-ads/llm-prompts.md
- ads-twitter-ads/templates.md
- facebook-ads/README.md
- facebook-ads/checklist.md
- facebook-ads/examples.md
- facebook-ads/llm-prompts.md
- facebook-ads/templates.md
- google-ads-basics/README.md
- google-ads-basics/checklist.md
- google-ads-basics/examples.md
- google-ads-basics/llm-prompts.md
- google-ads-basics/templates.md
- google-ads-optimization/README.md
- google-ads-optimization/checklist.md
- google-ads-optimization/examples.md
- google-ads-optimization/llm-prompts.md
- google-ads-optimization/templates.md
- google-ads-reporting/README.md
- google-ads-reporting/checklist.md
- google-ads-reporting/examples.md

