Market Research Analysis

Published by jh9282026 in manus

Review recommended1 installs

What this skill does

Conduct comprehensive market research to analyze industry trends, market size, competitive landscape, growth opportunities, and consumer behavior. Use for: market sizing, competitive analysis, industry trend analysis, consumer behavior research, market entry strategy, opportunity assessment.

Add Market Research Analysis to your agent

Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.

Install with a prompt

Paste this into a compatible coding agent:

add this skill "market-research-analysis" from https://github.com/jh9282026/manus

Install with the CLI

Run this command in a controlled environment after reviewing the repository:

npx skills add https://github.com/jh9282026/manus --skill market-research-analysis

Skill instructions

Market Research & Analysis

Conduct systematic market research to inform strategic business decisions with data-driven insights.

Overview

Analyze industry dynamics, market size, growth trajectories, competitive landscapes, and consumer behavior patterns. Transform raw market data into actionable intelligence for business strategy.

Quick Start: Research Type Selection

Need	Methodology	Reference
Market sizing	TAM/SAM/SOM analysis	`/references/market-sizing.md`
Competitive landscape	Porter's Five Forces, benchmarking	`/references/competitive-analysis.md`
Consumer insights	Surveys, interviews, segmentation	`/references/competitive-analysis.md`
Industry trends	PESTEL, trend analysis	`/references/market-sizing.md`
Market entry	Opportunity scoring, barrier analysis	`/references/market-sizing.md`

Market Research Process

Define objectives — Specific questions the research must answer
Design methodology — Primary/secondary research mix
Collect data — Industry reports, surveys, interviews, public data
Analyze — Statistical analysis, pattern identification, segmentation
Synthesize — Draw conclusions, identify implications
Present — Executive summary, detailed findings, recommendations

Key Frameworks

Framework	Purpose	Best For
TAM/SAM/SOM	Market sizing	Investment cases, business plans
Porter's Five Forces	Industry attractiveness	Market entry decisions
PESTEL	Macro-environment	Strategic planning
SWOT	Internal + external	Competitive positioning
BCG Matrix	Portfolio analysis	Product strategy
Ansoff Matrix	Growth strategy	Expansion planning

Data Source Hierarchy

Source Type	Examples	Reliability
Government data	Census, BLS, SEC filings	High
Industry associations	Trade publications, reports	High
Market research firms	Gartner, IBISWorld, Statista	Medium-High
Company filings	10-K, annual reports	High
Surveys/interviews	Primary research	Variable
News and media	Trade press, business news	Medium

Using the Reference Files

When to Read Each Reference

/references/market-sizing.md — Read when calculating market size, analyzing industry trends, conducting PESTEL analysis, or evaluating market entry opportunities.

/references/competitive-analysis.md — Read when mapping competitive landscapes, benchmarking competitors, analyzing consumer behavior, or conducting segmentation research.

Reference Files

This skill includes the following detailed reference materials:

Files included

SKILL.md
references/.gitkeep
references/competitive-analysis.md
references/market-sizing.md

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