Funnel Strategy: Install, Source and Security | FunnelSlayer
FunnelSlayer
Book a call

Funnel Strategy

Published by matteotitta in claude-code-marketing-quickstart

Review recommended2 installs

What this skill does

Maps your company's GTM motion (PLG, SLG, or Hybrid) to concrete funnel stages with inputs, outputs, and qualification criteria per stage. Detects motion type from website + Exa research, then produces pre-close + post-close stage definitions, the FETE mapping (Fit / Engagement / Tier / Eligibility), and closed-lost re-entry paths. Triggers - "funnel strategy", "funnel stages", "pipeline stages", "sales process", "lead qualification", "GTM motion mapping", or any work defining how leads flow thr

Add Funnel Strategy to your agent

Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.

Install with a prompt

Paste this into a compatible coding agent:

add this skill "funnel-strategy" from https://github.com/matteotitta/claude-code-marketing-quickstart

Install with the CLI

Run this command in a controlled environment after reviewing the repository:

npx skills add https://github.com/matteotitta/claude-code-marketing-quickstart --skill funnel-strategy

Skill instructions

funnel-strategy — research skill

Infer and structure your sales funnel based on your GTM motion. Reads ICP + positioning (if locked) and your website signals to produce pre-close + post-close stages with qualification criteria per stage. Output: marketing/funnel/funnel-strategy.md.

When to use

  • Early in the engagement, after ICP research is in place — defines the stages every downstream skill assumes
  • When the GTM motion is shifting (e.g., PLG → Hybrid as enterprise deals start landing)
  • Quarterly refresh if win/loss data suggests stages are misaligned with reality

When NOT to use

  • For lead scoring logic per account — use /lead-scoring after this is locked
  • For lifecycle email campaign design — use /lifecycle-marketing after this is locked
  • If you already have a documented funnel that the team trusts — skip this; it's already done

Inputs

  • Recommended: marketing/icp/ICP.md (the champion + economic buyer help identify stage transitions)
  • Recommended: marketing/positioning/positioning.md (status-quo alternatives often map to closed-lost re-entry signals)
  • Your company website URL (Exa fetches + reads it)

What it produces

marketing/funnel/funnel-strategy.md with these sections:

  • GTM motion classification — PLG / SLG / Hybrid, with evidence from website + ICP signals
  • Pre-close stages — typically 4–6 stages (Aware → Engaged → Qualified → Discovery → Evaluation → Closed-Won)
  • Post-close stages — Onboarding → Activated → Habitual → Expansion (or Churn-Risk → Recovered)
  • Per-stage definitions — what triggers entry, what defines progression, what qualification criteria gate the next stage
  • FETE mapping — Fit / Engagement / Tier / Eligibility signals per stage
  • Closed-lost re-entry paths — how leads that dropped out get back in

Example run

In your terminal: /funnel-strategy

Claude reads your ICP + positioning files + fetches your website, then walks you through the GTM motion classification. Edits the draft with you, then writes the final to marketing/funnel/funnel-strategy.md.

For the format: see ../../../pulse-analytics-example/funnel/funnel-strategy.md — fully populated example for the fictional PulseAnalytics B2B SaaS analytics company.

Files included

  • SKILL.md

More skills