Money Model

Money Model

Command: /money-model

From: $100M Money Models by Alex Hormozi

When to use: Designing your revenue model, making more money per customer, or diagnosing why your business isn't profitable despite getting customers.

What it does

Builds a Money Model — a sequence of offers that makes more money from every customer you already have. Based on Hormozi's core principle: cover the cost of acquiring a customer within 30 days.

The core principle

"A Money Model is a sequence of offers. At their core, we find every opportunity to solve a customer's problem…and then offer to solve it."

Most businesses lose money getting new customers. A good Money Model gets paid fast enough that you can reinvest and grow.

The 30-day rule:

Cover your cost of getting a customer within 30 days. Any business can get interest-free money for 30 days via credit card. Use it to acquire customers, get paid back, repeat.

The Four Offer Types

Every Money Model combines some or all of these:

Type	What it does	Example
Attraction Offers	Turn strangers into customers	Free trial, giveaway, decoy offer, buy X get Y
Upsell Offers	Get customers to spend more	Classic upsell, menu upsell, anchor upsell
Downsell Offers	Get a yes when they'd say no	Payment plan, trial with penalty, feature downsell
Continuity Offers	Keep customers buying	Subscription bonus, continuity discount, waived fee

Attraction Offer types:

• Win Your Money Back
• Giveaways
• Decoy Offer
• Buy X Get Y Free
• Pay Less Now or Pay More Later
• Free Goodwill Offer

Upsell Offer types:

• The Classic Upsell
• Menu Upsell
• Anchor Upsell
• Rollover Upsell

Downsell Offer types:

• Payment Plan Downsells
• Trial With Penalty
• Feature Downsells

Continuity Offer types:

• Continuity Bonus Offers
• Continuity Discount Offers
• Waived Fee Offer

Real example (Hormozi's rental car story)

A $19/day rental became $100/day through a sequence of offers:

1. Vehicle upgrade → solved "I'm a big guy in a small car" problem
2. Late return option → solved "I might miss my checkout" problem
3. Premium insurance → solved "I'm worried about scratches" problem
4. Prepaid fuel → solved "I'll be rushing to catch a flight" problem

"I paid more money, but it also solved more problems."

Prompt template

My product: [describe it]
Current price: $[X]
How I currently make money: [subscription / one-time / usage]
Current monthly customers: [X]
What problem does my customer have AFTER they buy?: [describe it]

Design my Money Model:
1. What Attraction Offer could I use to lower the barrier to first purchase?
2. What Upsell Offer makes sense immediately after purchase?
3. What Downsell Offer could capture customers who said no to the main offer?
4. What Continuity Offer keeps them paying month after month?
5. Map out the full sequence with estimated pricing for each step
6. Calculate: if X% of customers take each offer, what does revenue per customer become?

Key principle

"What if you make your customers twice as valuable, get twice as many of them, and get those customers at twice the speed?…your business grows 8x faster." — Alex Hormozi, $100M Money Models