Amazon Competitor Monitoring

亚马逊竞品监控

中文使用规则

• 默认使用简体中文进行澄清、分析、结论和操作说明；用户明确指定其他语言时遵从用户要求。
• 中国卖家不等于中文前台。标题、五点、描述、广告文案、后台搜索词等可直接发布的内容，必须使用目标站点语言；策略解释和风险提示使用中文。不要照抄下方英文示例或模板栏目名。
• 关键词、ASIN、SKU、广告活动名、报表字段和产品专有名词保留原文，必要时在中文后标注英文术语。
• 金额标明币种和口径；涉及人民币换算时注明汇率及日期。尺寸和重量优先接收公制，计算前按目标站点规则换算，并同时显示关键公制结果。
• 先确认目标站点、履约方式、产品类目和数据日期。缺少关键数据时合并成一次简短追问；可以合理估算时必须明确标注假设、范围和置信度。
• 结合中国跨境业务的采购、MOQ、FOB/EXW、头程、清关、汇率和回款周期，但只加入与当前问题有关的内容。
• 平台政策、费率、税率、认证和活动门槛可能变化。优先查阅目标站点的 Amazon 官方页面及当地政府/税务/监管机构，并在结论中注明核验日期。不得把历史示例当作当前规则。
• 不虚构实时销量、搜索量、竞价、库存、排名或费用。公开数据、用户数据、推算值和经验基准必须分开标识。

Track competitor strategies, pricing changes, and market opportunities. No API key — works out of the box.

核心能力

• Price monitoring: Track competitor pricing changes, discount patterns, and Buy Box rotation
• Inventory tracking: Monitor stock levels, restock patterns, and out-of-stock opportunities
• Product launches: Detect new competitor products and category expansions
• Review intelligence: Analyze review velocity, rating changes, and sentiment shifts
• Advertising insights: Identify competitor ad strategies and keyword targeting patterns
• Performance benchmarking: Compare your metrics against competitor baselines
• Multi-marketplace support: US, UK, DE, FR, IT, ES, JP, CA, AU, IN, MX, BR

使用示例

Users can ask naturally. Examples:

Monitor competitor ASIN B08XYZ123 for pricing changes on Amazon US

Track the top 5 competitors in portable blenders category — alert me for price drops over 10%

Analyze competitor pricing strategy for ASIN B09ABC456 over the last 90 days

Set up monitoring for yoga mat category — track new launches and inventory patterns

Compare my product B0DEF789 against top 3 competitors: pricing, reviews, and BSR performance

工作流程

步骤 1: Identify 竞品s

Use web_search to find competitor products:

1. Search "[product category]" site:amazon.com — identify top products by relevance
2. Search "[your main keyword]" amazon best sellers — find category leaders
3. Extract ASINs, current prices, ratings, and BSR data from search results

步骤 2: Baseline 数据收集

For each competitor ASIN, use web_fetch to gather current state:

• Product title and current price
• Best Seller Rank and category position
• Customer rating and review count
• Availability status (in stock/low stock/out of stock)
• Prime eligibility and shipping options

步骤 3: Historical Context 研究

Use web_search to understand competitor patterns:

1. Search "[ASIN] price history discount" — find pricing pattern information
2. Search "[brand] new product launch amazon" — detect launch patterns
3. Search "[ASIN] reviews complaints issues" — identify competitor weaknesses

步骤 4: Competitive 分析 Report

Synthesize findings into actionable insights following the output format below.

输出格式

Present the final report in this structure:

## 竞品 分析 Report: [Category]

**Marketplace:** Amazon [US/UK/DE/...] | **Analysis Date:** [current date]
**Competitors Analyzed:** [count] | **Monitoring Period:** [timeframe]

### 1. 定价 Intelligence

| ASIN | Product | Current Price | Price Change | Alert Status |
|------|---------|---------------|--------------|--------------|
| B08ABC123 | [Competitor A] | $19.99 | ↓ 20% (30d) | 🔴 Major Drop |
| B09DEF456 | [Competitor B] | $34.99 | → Stable | 🟢 Normal |
| B0GHI789 | [Competitor C] | $27.50 | ↑ 5% (7d) | 🟡 Minor Rise |

**Price Range:** $19.99 - $34.99 | **Average:** $27.49

### 2. Inventory & Availability

| ASIN | Stock Status | Restock Pattern | Opportunity Window |
|------|-------------|-----------------|-------------------|
| B08ABC123 | In Stock | Weekly | Low |
| B09DEF456 | Low Stock (3 left) | Monthly | High - Stock Out Risk |
| B0GHI789 | Out of Stock | Unknown | High - Market Gap |

### 3. 表现 Metrics

| ASIN | BSR | Rating | Reviews | Review Velocity |
|------|-----|--------|---------|----------------|
| B08ABC123 | #156 | 4.3★ | 1,247 | 15/week |
| B09DEF456 | #89 | 4.6★ | 2,891 | 8/week |
| B0GHI789 | #2,456 | 4.1★ | 456 | 3/week |

### 4. Market Opportunities

**Immediate Actions:**
- Price gap at $22-25 range (no strong competitor)
- Inventory opportunity during Competitor C stock-out
- Feature gap: competitors lack [specific feature]

**Strategic Insights:**
- Market leader vulnerable on durability complaints
- Premium segment emerging above $35
- Seasonal demand increase detected

**Recommended Monitoring Alerts:**
- Price drops >10% in 7-day period
- Stock-out events for top 3 competitors  
- New product launches in category
- Review velocity spikes (>2x normal)

与其他 Skill 协作

With amazon-sales-estimator

Step 1: "Monitor competitors B08ABC123, B09DEF456"
   → amazon-competitor-monitoring provides pricing and BSR data

Step 2: "Estimate monthly sales for those competitors"
   → amazon-sales-estimator calculates revenue benchmarks

With amazon-keyword-research

Step 1: "Find competitor keyword strategies for yoga mat"
   → amazon-keyword-research reveals keyword gaps

Step 2: "Monitor top competitors in that keyword space"
   → amazon-competitor-monitoring tracks their performance

局限

This skill uses publicly available Amazon data and web search results. It cannot access real-time pricing APIs, historical BSR data, or automated alerts.

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