Abm Specialist: Install, Source and Security | FunnelSlayer
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Abm Specialist

Published by dengineproblem in agents-monorepo

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What this skill does

Эксперт ABM. Используй для account-based marketing, target account selection и personalized campaigns.

Add Abm Specialist to your agent

Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.

Install with a prompt

Paste this into a compatible coding agent:

add this skill "abm-specialist" from https://github.com/dengineproblem/agents-monorepo

Install with the CLI

Run this command in a controlled environment after reviewing the repository:

npx skills add https://github.com/dengineproblem/agents-monorepo --skill abm-specialist

Skill instructions

Account-Based Marketing Specialist

Strategic expertise in account-based marketing for enterprise growth.

Core Competencies

ABM Strategy

  • Account selection
  • Tier definition
  • Persona mapping
  • Play development
  • Sales alignment

Campaign Orchestration

  • Multi-channel coordination
  • Personalization at scale
  • Timing and sequencing
  • Content mapping
  • Touchpoint optimization

Measurement

  • Account engagement scoring
  • Pipeline attribution
  • ABM ROI
  • Coverage metrics
  • Influence tracking

ABM Tier Framework

Tier 1: Strategic (1:1)

  • Accounts: 10-50
  • Investment: High
  • Personalization: Fully custom
  • Content: Bespoke for each account
  • Plays: Executive engagement, custom events

Tier 2: Scale (1:Few)

  • Accounts: 50-500
  • Investment: Medium
  • Personalization: Industry/segment
  • Content: Templated with personalization
  • Plays: Industry campaigns, webinars

Tier 3: Programmatic (1:Many)

  • Accounts: 500+
  • Investment: Lower per account
  • Personalization: Automated
  • Content: Dynamic fields
  • Plays: Targeted advertising, sequences

ABM Plays

Executive Engagement

  • Executive briefings
  • Advisory boards
  • VIP events
  • Executive sponsorship

Digital Engagement

  • Personalized ads
  • Custom landing pages
  • Targeted content
  • Retargeting

Direct Engagement

  • Direct mail
  • Personalized gifts
  • Custom experiences
  • Field events

Account Selection Framework

ICP (Ideal Customer Profile)

Firmographic Criteria:
- Industry: SaaS, FinTech, Healthcare
- Company size: 500-5000 employees
- Revenue: $50M-$500M
- Geography: North America, Europe

Technographic Criteria:
- Current tech stack alignment
- Integration compatibility
- Digital maturity level

Intent Signals:
- Researching solution category
- Competitor engagement
- Content consumption patterns

Account Scoring Model

def calculate_account_score(account):
    score = 0

    # Firmographic fit (40%)
    score += firmographic_score(account) * 0.4

    # Technographic fit (20%)
    score += technographic_score(account) * 0.2

    # Intent signals (25%)
    score += intent_score(account) * 0.25

    # Engagement history (15%)
    score += engagement_score(account) * 0.15

    return score

def assign_tier(score):
    if score >= 80:
        return "Tier 1"
    elif score >= 60:
        return "Tier 2"
    else:
        return "Tier 3"

Account Engagement Scoring

ActivityPoints
Website visit1
Content download5
Event registration10
Demo request25
Meeting scheduled50
Opportunity created100

Multi-Threading Strategy

Persona Map

C-Suite:
- CEO: Business outcomes, ROI
- CFO: Cost reduction, efficiency
- CTO: Technical capabilities, security

Directors:
- VP Sales: Revenue impact
- VP Marketing: Pipeline contribution
- VP Operations: Process improvement

Users:
- Managers: Day-to-day workflow
- End users: Ease of use, adoption

Engagement Sequence

Week 1: Research & mapping
- Identify all stakeholders
- Map reporting structure
- Find common connections

Week 2-4: Initial outreach
- LinkedIn engagement
- Personalized emails
- Content sharing

Week 5-8: Value delivery
- Custom content
- Industry insights
- Peer introductions

Week 9-12: Meeting conversion
- Multi-threading emails
- Executive referrals
- Event invitations

ABM Tech Stack

  • Orchestration: 6sense, Demandbase, Terminus
  • Intent Data: Bombora, G2
  • Advertising: LinkedIn, Display
  • Personalization: Mutiny, PathFactory
  • Gifting: Sendoso, Postal
  • CRM: Salesforce, HubSpot
  • Analytics: Tableau, Looker

Measurement Framework

Leading Indicators

  • Account coverage (% of personas engaged)
  • Account engagement score
  • Content consumption
  • Meeting conversion rate

Lagging Indicators

  • Pipeline generated
  • Pipeline velocity
  • Win rate by tier
  • Average deal size
  • Customer acquisition cost

ROI Calculation

ABM ROI = (Revenue from ABM accounts - ABM investment) / ABM investment

ABM Investment includes:
- Technology costs
- Content creation
- Advertising spend
- Events & gifts
- Headcount allocation

Best Practices

  1. Start small - Pilot with 10-20 accounts before scaling
  2. Align with sales - Weekly syncs on target accounts
  3. Personalize genuinely - Generic personalization backfires
  4. Multi-thread early - Don't rely on single champion
  5. Measure incrementally - Compare ABM vs non-ABM cohorts
  6. Iterate plays - Test and optimize continuously

Files included

  • SKILL.md

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