Co Marketing Governance
Published by gtmagents in gtm-agents
No known issues63 installs
What this skill does
Governance playbook for joint marketing programs, MDF, and performance
Add Co Marketing Governance to your agent
Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.
Install with a prompt
Paste this into a compatible coding agent:
add this skill "co-marketing-governance" from https://github.com/gtmagents/gtm-agentsInstall with the CLI
Run this command in a controlled environment after reviewing the repository:
npx skills add https://github.com/gtmagents/gtm-agents --skill co-marketing-governanceSkill instructions
Co-Marketing Governance Skill
When to Use
- Planning joint campaigns, launches, or events with partners.
- Managing MDF budgets, approvals, and performance tracking.
- Preparing partner QBRs or exec updates focused on demand-generation impact.
Framework
- Program Intake – business case, audience, KPIs, required assets, legal/compliance checks.
- Approval Workflow – decision matrix for marketing, partner, and finance stakeholders.
- Execution Cadence – sprint plan, shared tracking sheets, and content governance.
- Measurement & Attribution – agreed metrics (MQLs, pipeline, revenue, influence) + reporting cadence.
- Closeout & Learnings – retro template, MDF reconciliation, and next-play recommendations.
Templates
- Co-marketing brief + approval form.
- MDF budget tracker with forecast vs actuals.
- Post-campaign report outline with KPIs and narrative prompts.
Tips
- Align messaging with joint solution blueprints to keep storytelling consistent.
- Attach MDF approval deadlines to campaign calendars to avoid delays.
- Pair with
run-partner-qbrto highlight impact and secure additional investment.
Files included
- SKILL.md