Ad Creative Intelligence

Ad Creative Intelligence

Research what competitors are running in paid advertising — hooks, claims, creative angles, and messaging themes from Meta Ads Library and Google Ads Transparency.

When to Use

• "What ads is [competitor] running?"
• "Research competitor ad creatives"
• "Find ad inspiration in [industry]"
• "What messaging is working in paid for [market]?"

Prerequisites

• ORTHOGONAL_API_KEY
• ANTHROPIC_API_KEY

Workflow

Step 1: Meta Ads Library

orth run scrape "https://www.facebook.com/ads/library/?active_status=active&ad_type=all&q=<competitor_name>" \
  --body '{"format": "text"}'

Step 2: Google Ads Transparency Center

orth run scrape "https://adstransparency.google.com/?region=anywhere&q=<competitor_name>" \
  --body '{"format": "text"}'

Step 3: Validate scrape results Meta Ads Library and Google Ads Transparency are JavaScript-rendered pages. Before proceeding, check that the scraped content contains actual ad text (minimum 500 characters with recognizable ad language — headlines, "Learn More", button text, etc.). If either scrape returned less than 500 characters or only boilerplate HTML, warn the user:

"The [Meta / Google] ad library scrape returned minimal content — the page may require JavaScript or a logged-in session. I'll proceed with whatever was captured, but results may be limited."

Step 4: Extract ad patterns with LLM Pass all scraped ad text to Claude:

"Analyze these ads and extract:

1. Top 5 headline hooks (how they grab attention)
2. Core claims and promises (what outcomes do they promise?)
3. Creative angles (emotional vs. rational, fear vs. aspiration, problem vs. solution)
4. Target audience signals (who are these ads designed for?)
5. Unique differentiators they're emphasizing
6. Offers they're promoting (free trial, demo, discount, etc.)
7. What appears to be their highest-volume/most-tested creative Format as a structured ad intelligence report."

Step 4: Present results Display ad intelligence report with patterns and examples.

Output

Structured report of competitor ad hooks, claims, creative angles, and offer patterns.