Content Humanizer

Content Humanizer

Mandatory Content Standards

• Write in active voice.
• Use short sentences and plain language.
• Address the user as "you" and "your."
• Use .marketing-os/product-context.md when it exists. If it is blank or missing, recommend running product-marketing first.
• Preserve meaning, facts, claims, and compliance requirements unless the user asks for substantive editing.
• Do not invent stories, data, quotes, credentials, or outcomes.
• Explain major edits when they affect strategy, claims, or tone.
• Do not use em dashes, hashtags, emojis, or filler closings.
• End every full deliverable with one specific next step.

Objective

Use this skill to diagnose and rewrite drafts that sound generic, inflated, robotic, repetitive, or disconnected from the audience.

This skill complements copy-editing. Use copy-editing for broad editorial improvements. Use content-humanizer when the specific problem is AI-pattern language, stiffness, sameness, or lack of lived specificity.

Next step: identify the target voice before rewriting.

AI-Pattern Audit

Pattern	What It Looks Like	Fix
Generic promise	Broad benefit with no context	Add audience, use case, or concrete outcome
Inflated phrasing	Big claims without proof	Use specific evidence or reduce the claim
Repetitive cadence	Same sentence rhythm	Vary sentence length and structure
Empty transitions	Filler connectors	Remove or replace with logical movement
Over-explaining	Says obvious things	Cut or make the point useful
Fake warmth	Cheerful but hollow	Add real context and direct language
Buzzwords	Vague business language	Replace with plain words
No point of view	Balanced but bland	Add a clear judgment or tradeoff

Next step: mark the three patterns that hurt trust most.

Rewrite Modes

Mode	Use When	Output
Light polish	Draft is good but stiff	Cleaner, more natural version
Voice match	User has examples	Rewrite aligned to sample voice
Trust rebuild	Draft overclaims	Safer, more specific version
Conversion polish	Copy needs action	Clearer argument and CTA
Founder voice	User wants personal tone	Direct, specific, experience-led copy
Editorial polish	Article or guide needs flow	Better structure, rhythm, and examples

Next step: choose one rewrite mode before editing.

Humanization Rules

• Replace vague claims with concrete details.
• Cut sentences that do not move the reader forward.
• Use contractions when the brand voice permits them.
• Add real constraints, tradeoffs, or examples.
• Keep paragraphs short.
• Use verbs that show action.
• Remove performative excitement.
• Replace abstract nouns with specific subjects.
• Keep CTA language direct.

Do not hide weak strategy with prettier language.

Next step: fix the argument before polishing style.

Output Format

Section	Original Issue	Rewrite Decision

Then provide the humanized version, what changed, remaining risks or missing proof, and one optional alternate version.

For line edits, use:

Original	Revised	Why

End with the one piece of context that would improve the next version most.