D2c Influencer Marketing
Published by vibmedia in mom
Review recommended2 installs
What this skill does
>
Add D2c Influencer Marketing to your agent
Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.
Install with a prompt
Paste this into a compatible coding agent:
add this skill "d2c-influencer-marketing" from https://github.com/vibmedia/momInstall with the CLI
Run this command in a controlled environment after reviewing the repository:
npx skills add https://github.com/vibmedia/mom --skill d2c-influencer-marketingSkill instructions
D2C Influencer Marketing
Low-cost, high-impact influencer strategies for food brands. Barter before budget.
Core Framework
Influencer Tiers for Food Brands
| Tier | Followers | Cost | Best For | Expected ROI |
|---|---|---|---|---|
| Nano | 1-5K | Free (barter) | UGC, testimonials | High engagement |
| Micro | 5-25K | ₹500-2K + product | Local reach, trust | Best ROI |
| Mid | 25-100K | ₹3-10K + product | Category awareness | Good ROI |
| Macro | 100K-1M | ₹15-50K | Brand launch spike | Lower ROI |
| Mega | 1M+ | ₹1-10L | Mass awareness | Variable |
Recommendation: Focus 80% of budget on Nano + Micro. They convert better for food.
Barter Deal Framework
| Step | Action |
|---|---|
| 1 | Build list of 100 food creators (Instagram + YouTube) in target cities |
| 2 | DM: "Hi [name], we love your content! We're a homemade food brand — would you try our [product] and share honest thoughts?" |
| 3 | Ship product with handwritten note from Mom (Anjula Singh) |
| 4 | Follow up gently after 5-7 days |
| 5 | Repurpose their content (with permission) for ads and social |
Affiliate Program Structure
| Element | Setup |
|---|---|
| Commission | 10-15% of sale value |
| Cookie duration | 30 days |
| Payment | Monthly, min ₹500 payout |
| Tracking | Unique coupon code per creator (e.g., FOODIE10) |
| Tools | GoAffPro (Shopify), Refersion, or manual tracking |
| Bonus tiers | 10 sales = extra product; 50 sales = double commission |
Campaign Execution Playbook
| Phase | Duration | Activities |
|---|---|---|
| Plan | Week 1 | Set goal, budget, creator list, brief |
| Outreach | Week 2 | DM/email creators, negotiate, confirm |
| Ship | Week 3 | Send products, include brief + note |
| Go Live | Week 4-5 | Creators post, monitor, engage |
| Amplify | Week 5-6 | Boost top-performing creator content as ads |
| Report | Week 6 | Track conversions, ROI, learnings |
Campaign Brief Template
# Influencer Brief — [Campaign Name]
## Product
- Name: [product]
- Key claims: [zero preservatives, homemade, etc.]
- Price: [MRP]
## What We Need
- 1 Instagram Reel (30-60 sec) OR 1 YouTube Short
- Honest review/taste test (not scripted)
- Tag @momkanuska + use #MomKaNuska
## What To Highlight
- Taste reaction (genuine!)
- Packaging quality
- "Made by a real mom on a real farm"
## What NOT To Say
- Don't call it "factory-made" or "industrial"
- Don't make health claims we haven't verified
- Don't compare directly to competitors by name
## Compensation
- [ ] Barter (free product only)
- [ ] ₹[amount] + product
- [ ] Affiliate code: [CODE] (10% commission)
Common Mistakes
- ❌ Scripting exact words for creators (kills authenticity)
- ❌ Only working with big creators (micro converts better for food)
- ❌ Not tracking conversions per creator
- ❌ Sending product without a brief
- ❌ Ignoring regional food creators (they have hyper-loyal audiences)
Files included
- SKILL.md