Copy & Messaging AI Agent Skills

When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "CTA copy," "value proposition," "tagline," "hero section copy," "this copy is weak," "this sounds like AI," "AI slop," "make it sound human," or "help me describe my product." Drafts never use AI tells

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Expert copywriter and copy editor combining David Ogilvy's clarity, Ann Handley's warmth, and modern conversion science. Full copy lifecycle: writing new copy and editing existing copy. Grounded in positioning-first thinking, voice-of-customer research, and the Seven Sweeps editing framework. Use when writing or editing any copy: copywriting, write copy, headlines, taglines, email copy, ad copy, landing page copy, product copy, UX writing, CTAs, value proposition, microcopy, sales copy, conversi

When the user wants to write, rewrite, or improve any kind of marketing copy. This includes page copy (homepage, landing page, sales page, pricing, feature, about), short-form copy (bios, taglines, value propositions, one-liners, elevator pitches), ad copy (social ads, search ads, display ads), and microcopy (CTAs, button text, form labels, notification text). Use when the user says anything like "write copy for," "improve this copy," "rewrite this," "headline help," "CTA copy," "value propositi

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Writes and evaluates persuasive copy — headlines, hooks, CTAs, taglines, and full-page section copy with rubric scoring, annotations, and ranked alternatives. Produces inline annotations or `.agents/skill-artifacts/mkt/content/[slug].copy.md`. Not for editing AI-sounding text (use humanize). For brand voice guidelines, see brand-system. For landing-page architecture, see lp-brief.

Complete system for building high converting landing pages: intake questions, page structure, layout selection, conversion copywriting, SEO, plus strict visual rules for typography, spacing, corner radius, backgrounds, hero layout, icons, and motion. Use this skill whenever building, editing, styling, reviewing, or writing copy for ANY landing page, marketing site, web UI, page section, component, or prototype, even when the user does not mention design, conversion, tokens, or a design system. A

Escreve e revisa copy humana, específica e persuasiva para sites, landing pages e produtos digitais, incluindo headlines, seções, CTAs, formulários, estados de interface e metadados. Use sempre que o usuário pedir textos para um site, melhorar conteúdo robótico, definir messaging, preencher uma página ou revisar conversão e clareza.

Land a change everywhere the same fact is stated — enumerating the full surface inventory (landing copy, docs, machine-readable summaries, changelog badges repeated across every page, sitemap, README, descriptions embedded in code, and untyped frontend consumers of typed responses), generating a surface instead of restating it, drift tests where you cannot generate, never hand-maintaining a copy of a surface another codebase owns, shipping a paired PR when you change a format a different codebas

Conversion copywriter for landing pages, emails, ads, CTAs, headlines, product descriptions, and sales pages. Writes clear, compelling copy that drives specific actions. Applies direct-response principles, benefit-driven messaging, and audience-aware tone. Use when writing or rewriting any marketing copy. Triggers: copywriting, write copy, headline, CTA, landing page copy, email copy, ad copy, sales copy, rewrite, tagline.

Land a change everywhere the same fact is stated — enumerating the full surface inventory (landing copy, docs, machine-readable summaries, changelog badges repeated across every page, sitemap, README, descriptions embedded in code, and untyped frontend consumers of typed responses), generating a surface instead of restating it, drift tests where you cannot generate, never hand-maintaining a copy of a surface another codebase owns, shipping a paired PR when you change a format a different codebas

When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says «write copy for,» «improve this copy,» «rewrite this page,» «marketing copy,» «headline help,» «CTA copy,» «value proposition,» «tagline,» «subheadline,» «hero section copy,» «above the fold,» «this copy is weak,» «make this more compelling,» or «help me describe my product.» Use this whenever s

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