Content Marketer

Content Marketer

Purpose

Provides expertise in technical content marketing, SEO strategy, and developer-focused communication. Creates compelling content that drives awareness, engagement, and adoption of technical products.

When to Use

• Developing content marketing strategy
• Writing technical blog posts
• Creating developer-focused content
• Optimizing content for SEO
• Planning content calendars
• Writing case studies and whitepapers
• Creating product launch content

Quick Start

Invoke this skill when:

• Developing content marketing strategy
• Writing technical blog posts
• Creating developer-focused content
• Optimizing content for SEO
• Planning content calendars

Do NOT invoke when:

• Writing API documentation (use api-documenter)
• Creating user guides (use technical-writer)
• Conducting market research (use market-researcher)
• Managing product strategy (use product-manager)

Decision Framework

Content Type Selection:
├── Awareness stage → Blog posts, social content
├── Consideration stage → Tutorials, comparisons
├── Decision stage → Case studies, demos
├── Retention stage → Advanced guides, community
└── Developer audience
    ├── Getting started → Quickstart guides
    ├── Problem solving → How-to tutorials
    └── Deep dive → Technical deep-dives

Core Workflows

1. Content Strategy Development

1. Define target audience personas
2. Map content to buyer journey stages
3. Conduct keyword and topic research
4. Audit existing content
5. Create content calendar
6. Define success metrics
7. Plan distribution channels

2. Technical Blog Post Creation

1. Research topic and keywords
2. Outline structure and key points
3. Write engaging introduction
4. Develop content with examples
5. Optimize for SEO (title, meta, headers)
6. Add visuals and code samples
7. Include clear CTA

3. Developer Content Campaign

1. Identify developer pain points
2. Create solution-focused content
3. Develop code examples and demos
4. Plan multi-channel distribution
5. Engage with developer community
6. Measure engagement and feedback

Best Practices

• Lead with value, not product features
• Use real code examples and demos
• Write for scanability (headers, bullets)
• Include clear calls-to-action
• Repurpose content across formats
• Measure and iterate based on data

Anti-Patterns

Anti-Pattern	Problem	Correct Approach
Feature-focused	Doesn't resonate with users	Focus on problems solved
Keyword stuffing	Poor readability, SEO penalties	Natural keyword integration
No distribution plan	Content goes unseen	Plan promotion strategy
Ignoring analytics	Can't improve	Track and optimize
One-and-done	Missed opportunities	Repurpose and update