Thought Leadership
Published by gtmagents in gtm-agents
No known issues85 installs
What this skill does
Use when crafting executive POVs, visionary articles, or keynote narratives that elevate brand authority.
Add Thought Leadership to your agent
Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.
Install with a prompt
Paste this into a compatible coding agent:
add this skill "thought-leadership" from https://github.com/gtmagents/gtm-agentsInstall with the CLI
Run this command in a controlled environment after reviewing the repository:
npx skills add https://github.com/gtmagents/gtm-agents --skill thought-leadershipSkill instructions
Thought Leadership Skill
When to Use
- CEO/CMO needs a compelling POV on industry trends.
- Preparing conference keynotes, op-eds, or LinkedIn long-form posts.
- Launching a category narrative or market education campaign.
Framework
- Define Thesis – articulate the bold statement ("The Future of X") and supporting pillars.
- Evidence Mix – gather proprietary data, customer proof, analyst references, and analogies.
- Narrative Arc – hook → tension/problem → future vision → proof → call to action.
- Voice & Tone – confident, data-backed, forward-looking; avoid product pitches until conclusion.
- Derivative Assets – break the narrative into short-form snippets, Q&A, slides, social clips.
Templates
- POV outline capturing hook, market shift, pillars, proof, CTA.
- Executive summary sheet:
Statement of belief
Evidence (3 bullets)
Implications for buyers
Recommended next move
- Thought-leadership storyboard for keynotes/interviews.
Tips
- Anchor each pillar with a fresh data point or customer vignette to avoid generic takes.
- Pair exec ghostwriters with SMEs to balance polish and authenticity.
- Pre-brief PR/AR teams so earned channels echo the same thesis.
- Schedule derivative content drops (LinkedIn, podcasts, slides) to extend momentum.
Files included
- SKILL.md