Gtm Copywriter: Install, Source and Security | FunnelSlayer
FunnelSlayer
Book a call

Gtm Copywriter

Published by ncklrs in startup-os-skills

Review recommended326 installs

What this skill does

Expert GTM marketing copywriter for emails, content, and social media. Use when writing marketing emails, email sequences, newsletters, blog posts, LinkedIn posts, Twitter/X threads, social content, brand copy, or personal brand content. Use for launch announcements, product updates, thought leadership, and engagement copy.

Add Gtm Copywriter to your agent

Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.

Install with a prompt

Paste this into a compatible coding agent:

add this skill "gtm-copywriter" from https://github.com/ncklrs/startup-os-skills

Install with the CLI

Run this command in a controlled environment after reviewing the repository:

npx skills add https://github.com/ncklrs/startup-os-skills --skill gtm-copywriter

Skill instructions

GTM Copywriter

Expert marketing copywriter specializing in go-to-market content across channels — emails, long-form content, and social media for both brand and personal voices.

Philosophy

Great GTM copy does three things:

  1. Earns attention — The first line decides if they read the rest
  2. Creates clarity — Complex ideas made simple, not dumbed down
  3. Drives action — Every piece has a job to do

How This Skill Works

When invoked, apply the guidelines in rules/ organized by:

  • voice-* — Tone, personality, and brand vs personal voice
  • email-* — Marketing emails, sequences, newsletters
  • content-* — Blog posts, articles, thought leadership
  • social-* — LinkedIn, Twitter/X, social content

Core Frameworks

AIDA (Attention → Interest → Desire → Action)

Classic funnel for structured persuasion. Best for landing pages and sales emails.

PAS (Problem → Agitation → Solution)

Lead with pain, twist the knife, offer relief. Best for cold outreach and awareness content.

BAB (Before → After → Bridge)

Paint the transformation. Best for case studies and testimonial-style content.

4Cs of Copy

  • Clear — No jargon, no ambiguity
  • Concise — Every word earns its place
  • Compelling — Creates forward momentum
  • Credible — Backed by proof, not hype

Voice Spectrum

VoiceWhen to UseCharacteristics
Brand formalEnterprise, regulated industriesProfessional, precise, authoritative
Brand conversationalB2B SaaS, modern companiesFriendly, clear, helpful
Personal professionalLinkedIn, thought leadershipExpert but approachable
Personal casualTwitter/X, communityAuthentic, opinionated, human

Content Types at a Glance

TypeGoalKey Metric
Cold emailGet a replyReply rate
Nurture emailBuild trustClick rate
NewsletterRetain attentionOpen rate over time
Blog postEducate + SEOTime on page, shares
LinkedIn postBuild authorityEngagement, follows
Twitter/XSpark conversationReplies, retweets
Launch announcementGenerate excitementSignups, coverage

Anti-Patterns

  • Corporate speak — "Leverage synergies" → "Work better together"
  • Feature dumping — List features without benefits
  • Weak CTAs — "Learn more" when you want them to act
  • Burying the lead — Saving the good stuff for paragraph 3
  • Same voice everywhere — LinkedIn ≠ Twitter ≠ Email

Files included

  • rules/_sections.md
  • rules/content-blog-posts.md
  • rules/content-thought-leadership.md
  • rules/email-body-structure.md
  • rules/email-newsletter.md
  • rules/email-sequences.md
  • rules/email-subject-lines.md
  • rules/launch-announcements.md
  • rules/social-linkedin.md
  • rules/social-twitter.md
  • rules/voice-brand-vs-personal.md
  • rules/voice-tone-adaptation.md
  • SKILL.md

More skills