Gtm Enrichment Smart

gtm-enrichment-smart

When To Use

Use when the user hands you a lead's email (optionally a name/domain) and wants enriched person + company intelligence: title, LinkedIn, location, email deliverability, company description, funding, AI/B2B classification, and buying signals. The skill spends proportionally to lead quality — cheap primary calls first, conditional gap-fills only when earlier results leave gaps. Steps 1-7 are MPP on Tempo payments through the SELAT Router; the final Twitter social-proof step is a via the SELAT Router x402 call to SELAT-native via the SELAT Router (Circle Gateway-batched).

Workflow

1. Install: selat skill install gtm-enrichment-smart
2. Run: selat skill run gtm-enrichment-smart --email jane@acme.com [--domain acme.com] [--organizationId <apollo_org_id>] [--twitterHandle acmehq]
3. The CLI compiles each manifest step into a selat-pay call (capped at its per-step maxAmount), runs them in order, and prints a per-step ✓/✗ summary.

Waterfall order (the manifest runs them sequentially; later steps are conditional and should be gated by the caller on earlier results). Prices are live router quotes, probe-verified 2026-07-10:

• Step 1 — Apollo (via Locus) POST /apollo/people-enrichment ($0.0084) — primary person + embedded company/funding. Capture organization.id for the job-postings step. This is also the person fallback: the old separate AI person-fallback step mapped to this same endpoint with the same params, so the two were merged into this single step.
• Step 2 — Hunter (via Locus) POST /hunter/combined-enrichment ($0.02415) — combined person+company cross-reference from the email.
• Step 3 — Hunter (via Locus) POST /hunter/email-verifier ($0.0084) — email deliverability (valid/risky/undeliverable).
• Step 4 — Abstract Company Enrichment (via Locus) POST /abstract-company-enrichment/lookup ($0.0063) — company description, industry/SIC, and firmographics. Skip for free-email domains.
• Step 5 — Apollo (via Locus) POST /apollo/org-enrichment ($0.0084) — funding/headcount gap-fill, only if step 1 returned no funding.
• Step 6 — Hunter (via Locus) POST /hunter/email-enrichment ($0.01365) — person tie-breaker, only if Apollo and Hunter disagree on name/title.
• Step 7 — Hunter (via Locus) POST /hunter/company-enrichment ($0.01365) — company fallback, only if major gaps remain and the company has >500 employees.
• Step 8 — SELAT-native (x402 via Circle Gateway) GET /twitter/user/info?userName=… ($0.001) — follower social proof, only if a Twitter handle was found. x402 via Circle Gateway.
• Optional caller-invoked signal (not a manifest step) — Apollo (via Locus) POST /apollo/job-postings body {"organization_id":"${organizationId}"} ($0.00525) — hiring signals. The organization_id comes from the step-1 people-enrichment (or an org-search) result; only invoke it once an org id was captured.

Inputs And Outputs

Param	Required	Default	Description
email	yes	—	Lead email; drives people-enrichment, combined-enrichment, email-verifier, email-enrichment
domain	no	—	Company domain from the email; drives Abstract lookup, Apollo org-enrichment, Hunter company-enrichment
organizationId	no	—	Apollo org id from step 1; required for the job-postings step
twitterHandle	no	—	Twitter/X handle from enrichment data; required for the SELAT-native Twitter step (sent as userName)

Outputs: a merged JSON object with person (name, title, linkedin_url, location, email_verified, confidence, source), company (name, domain, description, funding, classification.is_ai / is_b2b_saas, buying_signals), and meta (per-call status, cost, phases run). Cross-reference Apollo + Hunter + Abstract for confidence (high = 2+ sources agree).

Gotchas

• Mixed rail: steps 1-7 are MPP on Tempo and need SELAT_ROUTER_URL set and the router reachable; the SELAT-native Twitter step (step 8) is x402 via Circle Gateway (Gateway-batched).
• The old separate expensive AI person-fallback step was merged into step 1: its replacement resolved to the same Apollo people-enrichment endpoint with the same params, so a separate fallback call would just repeat step 1. If step 1 finds no person, the Hunter steps (2 and 6) are the remaining person sources.
• The product/pricing buying-signal call (formerly Brand.dev ai/products) has no equivalent among the replacement merchants and was removed from the workflow — a capability gap, not an oversight.
• The source skill's free GitHub-stars step is dropped: GitHub's public API is not a payable merchant, so it cannot be expressed as an inert payment step.
• Live prices sum to ≈ $0.083 for all 8 manifest steps (worst case); a typical waterfall (steps 1-4 + the org gap-fill) costs ≈ $0.056. Per-step maxAmount values are ~10x each live price ($0.10–$0.25) — ceilings, not price estimates.
• Steps run independently: gate the conditional steps (5-8 and job-postings) on prior results so you do not pay for gap-fill or buying-signal calls on unqualified leads.
• The Abstract Company Enrichment lookup should be skipped for free-email providers (gmail/yahoo/outlook/etc.) to save $0.0063.
• All calls in this waterfall are synchronous — no async polling.
• The job-postings call takes organization_id in the body (no path substitution); if it is empty the merchant returns an error — only invoke it once step 1 yields an org id.

Validation

--chain base in the probe commands below is only the flag selat-pay requires today — a probe reads a free, chain-independent quote and never settles. A real paid run resolves the settlement chain from your funded Circle Gateway balance, not the manifest.

Probe each endpoint for free (402 challenge, no payment) before a paid run:

• selat-pay POST "https://apollo.mpp.paywithlocus.com/apollo/people-enrichment" --body '{"email":"jane@acme.com","reveal_personal_emails":true}' --chain base --probe-only
• selat-pay POST "https://hunter.mpp.paywithlocus.com/hunter/combined-enrichment" --body '{"email":"jane@acme.com"}' --chain base --probe-only
• selat-pay POST "https://hunter.mpp.paywithlocus.com/hunter/email-verifier" --body '{"email":"jane@acme.com"}' --chain base --probe-only
• selat-pay POST "https://abstract-company-enrichment.mpp.paywithlocus.com/abstract-company-enrichment/lookup" --body '{"domain":"acme.com"}' --chain base --probe-only
• selat-pay GET "https://catalog.selat.ai/twitter/user/info?userName=elonmusk" --chain base --probe-only

A successful run prints status=200 for each executed step and a ✓ summary; gated/skipped steps appear as skipped in the run summary.

References

• manifest.json — the machine-readable payment recipe this skill runs.
• references/endpoints.md — merchant / method+path / price / rail table for every step.
• selat-pay — https://github.com/SELAT-AI/selat-pay