Ai Personalization Prompts
Published by swan-gtm in gtm-skills
What this skill does
Use this skill when setting up AI-powered personalization, building Clay or lemlist workflows, or automating prospect research — 6 AI personalization prompts (lemlist style) plus 2 email templates: ICP identification, company description, similar product, top 3 problems, subject line, case study reference, and similar company approach.
Add Ai Personalization Prompts to your agent
Review the source and files first. When you are ready, copy the prompt instruction or use the CLI command supported by your environment.
Install with a prompt
Paste this into a compatible coding agent:
add this skill "ai-personalization-prompts" from https://github.com/swan-gtm/gtm-skillsInstall with the CLI
Run this command in a controlled environment after reviewing the repository:
npx skills add https://github.com/swan-gtm/gtm-skills --skill ai-personalization-promptsSkill instructions
AI Personalization Prompts (lemlist Style)
Quick reference for AI prompts. For full prompts with rules, see references/prompts.md.
Prompt Overview
| # | Prompt | Output | Max Words |
|---|---|---|---|
| 1 | ICP Identification | Top 3 ICPs (job titles) | 3 titles |
| 2 | Company Description | Concise description | 8 words |
| 3 | Similar Product | Product category | 6 words |
| 4 | Top 3 Problems | ICP pain points | 10 words each |
| 5 | Subject Line | Email subject | 2 words |
| 6 | Case Study Reference | Template with variables | N/A |
| 7 | Similar Company Approach | Full email template | N/A |
Quick Usage
Inputs needed: {{companyDomain}} or {{companyDescription}}
Prompt 1-5: Use for variable generation in Clay/lemlist Prompt 6-7: Use as full email templates with AI-generated variables
Output Examples
| Prompt | Input | Output |
|---|---|---|
| ICP ID | "CRM software" | "Sales leaders, RevOps managers and AEs" |
| Description | "frontal.so" | "outbound automation (for B2B sales teams)" |
| Similar | "calendly.com" | "scheduling software" |
| Problems | "HR software" | "slow hiring, poor retention, and compliance gaps" |
| Subject | "analytics platform" | "your metrics" |
Key Rules (All Prompts)
- All lower case output
- No full stops at end
- No sales/buzzwords
- Must fit grammatically in template sentence
Combines with
| Skill | Why |
|---|---|
clay-enrichment-9step | Run prompts via Claygent |
personalization-6-buckets | Know what data to feed prompts |
cold-email-templates-34 | Use outputs in email templates |
frontal-messaging-templates | Combine with case study template |
Example prompts
Generate ICP identification and top 3 problems for a cybersecurity company.
Create a 2-word subject line for a prospect selling HR software.
Write template #7 (Similar Company Approach) with AI-generated variables for [company].
Part of Frontal — free, open GTM skills for your AI agent. Browse the library →
Files included
- references/prompts.md
- SKILL.md

