Triggers and when animations run

Most elements default to firing when they scroll into view. On a long funnel page this is what you want: the animation happens while the visitor is looking at the element, instead of finishing above the fold before they ever reach it.

An element that animates on load and sits three screens down has effectively no animation at all.

Use the load trigger when the element is above the fold and should be moving as the page arrives, such as a hero headline or a counter in the first section.

HyperText Scramble can run on hover or on click, which turns a headline into something the visitor can play with. This works well on desktop and does nothing useful on touch, so treat it as an enhancement rather than the main effect.

Replay re-runs the animation each time the element re-enters the viewport. It suits a long page where visitors scroll back up. Leave it off when the animation is a one-time reveal, otherwise it reads as a glitch.